# Understanding your plans

### Overview of White-Label Partnership Plans

BotPenguin offers four white-label partnership plans: **Baby**, **Little**, **King**, and **Emperor**. Each plan comes with specific features and limitations tailored to meet varying needs. For a detailed comparison of features, please refer to our [pricing page](https://botpenguin.com/white-label-chatbot-pricing).

This document will guide you through the terminologies and functionalities associated with these plans, ensuring you can effectively utilize the Partner Panel.

### Key Terminologies and Features

**1. Messages**

* **Definition**: Messages represent the count of messages available for use in all platforms **except WhatsApp**.
* **Usage**: When creating a plan, you assign a specific number of messages. These messages are deducted from your total message count when the plan is assigned to a customer.

**2. WhatsApp Conversations**

* **Definition**: A WhatsApp conversation is a **24-hour session** that begins when a message is sent between you and the customer. Within this session, unlimited messages can be exchanged, but it is considered as **one conversation**.
* **Usage**: Assign a specific number of WhatsApp conversations to the plans you create. These conversations are deducted from your total allocation once the plan is assigned to a customer.

**3. Team Members**

* **Definition**: Team members are the users that a customer can add to their account to manage chatbots and other functionalities.
* **Usage**: Each plan allows a specific number of team members. Define this limit when creating a plan.

**4. Platforms**

* **Available Platforms**: Website, Facebook, Instagram, Telegram, WhatsApp, and Microsoft Teams.
* **Plan-Specific Availability**: Not all platforms are included in every plan. Access depends on the plan you have purchased.

**5. Third-Party Integrations**

* **Definition**: Integrate BotPenguin with other third-party applications to seamlessly manage leads and enhance functionality.
* **Usage**: Availability of third-party integrations depends on the selected plan.

**6. White-Label Help Documentation**

* **Definition**: Comprehensive, branded step-by-step guides to help you and your customers understand and use the platform effectively.
* **Usage:** Availability of the Whitelabel documentation depends on the plan you purchased.

**7. White-Label APIs and Web-hooks**

* **Definition**: APIs and web-hooks tailored for your white-label panel, ensuring your branding is consistently displayed.

### Plan Creation and Assignment

1. **Create a Plan**:

   * Define the number of messages or WhatsApp conversations.
   * Specify the number of team members.
   * Select platforms and third-party integrations.

   For more details how to create a plan please refer to the below page:

{% content-ref url="../partner-platform-guidelines/customer-plans-management/plans" %}
[plans](https://partners.botpenguin.com/partner-platform-guidelines/customer-plans-management/plans)
{% endcontent-ref %}

2. **Assign the Plan**:

* Once created, assign the plan to a customer.
* Messages and conversations will be consumed based on customer usage.

{% hint style="info" %}
**Note**: Once you create a plan and assign it to a customer, the plan **cannot be edited**. The features like messages, conversations, and team members will be deducted from your total allocation for the plan.
{% endhint %}

#### Feature Access by Plan

Each feature is available based on the plan you purchase. For detailed information, refer to the [pricing page](https://botpenguin.com/white-label-chatbot-pricing) or contact our support team.

Please feel free to reach out to us at <mark style="color:$primary;"><support@botpenguin.com></mark>, in case of any questions or concerns.